Digital Marketing Extends Beyond Internet Marketing to Include Channels that do not Require the Use of the Internet. It Includes Mobile Phones (Both SMS and MMS), Social Media Marketing, Display Advertising, Search Engine Marketing & Any other form of Digital Media.

• Display Advertising – Advertising Online in a Variety of Formats. Display Advertising includes Banner, Text, Image, and Video ads on a Webpage.
• Content Marketing – Creating and Sharing Useful, Relevant and Quality Content to Achieve Marketing Goals.
• Search Engine Marketing (SEM) – Increasing Website Traffic and Visibility in Search Engine Results Pages through Paid and Unpaid (Organic) Methods.
• Mobile Marketing – Reaching Consumers through their Mobile Phone, Smartphones and Tablets.
• SMS &E-mail Marketing – Reaching Consumers Directly via SMS& E-mail using Text and Rich Media Formats.
• Social Media Marketing – Reaching consumers through Social Media Sites, such as Facebook, Twitter, and LinkedIn, to raise Brand Awareness, Generate Sales and Website Traffic.
• Search engine optimisation (SEO) – Optimising websites to increase their visibility in search engine’s unpaid results, also known as organic, natural or earned results.
• Analytics – The process of using tools for tracking and analysing the behaviour of website visitors to inform marketing strategy.
• YouTube Marketing – Promote Project Videos
  
  

CHANNEL’S EFFECTIVENESS